● Prizes worth AED 250,000 to be won in the form of cars, and jewellery vouchers
● Shoppers can indulge at hundreds of retail outlets including jewellery stores,
perfumeries, F&B outlets, clothing retailers and pharmacies

UAE-Dubai, 29 December 2022: Deira Enrichment Project (DEP), the modern vibrant mixed-
use community developed for Dubai’s residents and tourists to live, work and play, and home to
the Dubai Gold Souk Extension (DGSE) raises the 2022 Dubai Shopping Festival (DSF)
momentum with its amazing all-new ‘Shop & Win’ raffle promotion.
Kicking off along with DSF all the way until 29 January 2023, residents and visitors to Dubai
can look forward to exciting and unique offerings from hundreds of retail outlets including
jewellery stores, perfumeries, clothing and footwear retailers, and pharmacies, as well as
numerous restaurants and cafes located throughout the 1,181,025 square foot development.
To spread the cheer, DEP is offering up to AED 250,000 in giveaways to shoppers who make a
purchase between AED 50 – AED 1000 during the DSF season. Shoppers spending AED 50 or
more at participating stores and cafes have a chance to win travel and dining vouchers worth up
to AED 50,000 in the Fun Win category, whereas all those spending AED 1000 or more at
jewellery, electronics or perfume outlets will have the opportunity to walk away with two Nissan
Kicks as well as jewellery vouchers worth AED 50,000 as part of the Big Wins category.
Speaking enthusiastically of the offers, Lachlan Gyde, Executive Director, Asset Management of
Ithra Dubai said: “Deira has always been the destination for shopping where bargains await the
intrepid shopper and these retail businesses have always been recognised as an integral part of
the vibrant and ever-changing Dubai scene. Through our ongoing contribution and commitment
to Deira we are building a community around the innovative, engaging, and diverse offerings we
have introduced into DEP that will create unforgettable and distinct experiences that leave
customers coming back for more.”
He added: “With this raffle, we look forward to encouraging Dubai’s residents and visitors to
explore and discover the large variety of businesses that Deira Enrichment Project houses.”

The Deira Retail District notably comprises the Dubai Gold Souk Extension, Sherina Plaza, Osha
Plaza, One Deira, Shamma Plaza and Moza Plaza, among others. For the convenience of

shoppers, ample parking spaces have been allotted through multi-storey car parks as well as
other parking facilities throughout the project. DEP is connected to two metro stations and an
integrated Transport Hub, giving visitors a wide variety of transportation options to choose from.

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