Summers in Dubai is known for its scorching heat and unbearably high humidity levels, but it also marks the return of the Dubai Summer Surprises (DSS).

The DSS is an annual summer festival organised by the Dubai Festivals and Retail Establishment (DFRE), it brings residents and tourists a line-up of amazing deals and promotions from Dubai’s most-loved retailers.

Celebrating its 25th anniversary this year, DSS is going to offer exciting summer deals across all shopping outlets in Dubai from 1 July to 4 September. So don’t miss out on the exclusive shopping deals, competitions, and promotions. Here’s a list of the offers and promotions that are announced.

Opening week
During the DSS grand opening, DSS is offering a flash sale on hotel stays which would be available only for 24 hours. Several hotels including Vida Creek Harbour Hotel, Address Sky View Hotel, Armani Hotel Dubai, Ibis One Central Hotel, Novotel World Trade Centre Dubai, Habtoor Grand Resort Autograph Collection, Edge Creekside Hotel and Jannah Hotels and Resorts Dubai Branch are on the list. So, hurry up and book your rooms now for an exciting staycation.

25 Hour Sale
To celebrate 25 years of DSS, they’re offering a first ever 25 Hour Sale in the opening weekend. You can get up to 90% discounts at malls across Dubai including Mall of the Emirates, City Centre Al Shindagha, City Centre Deira, City Centre Me’aisem and City Centre Mirdif. From 10am to 10pm on 1 July and 10am to 11pm on 2 July. DSS is also giving one lucky visitor the chance to become the DSS 25 Hour Sale SHARE Millionaire. The winner will receive one million reward points on the SHARE app that is worth AED100,000. The points can be redeemed at any Majid Al Futtaim brand location. To take part, you need to spend AED300 or more and scan your receipts on the SHARE app. The winner will be announced on 4 July so, make the most out of this 25 Hour Sale and you can be the winner.

DSS Omega Watch Week
At the Mall of Emirates visitors will find the finest luxury watches on display. From 1-10 July, the Central Atrium will host DSS OMEGA Watch Week where you will be able to find intricate and timeless pieces of watches and jewellery on display. During the week, they offer a prize draw when you spend in the Rivoli Prestige store. 24 lucky entrants will win AED5,000 worth of gift vouchers, with 2 winners selected on weekdays and 3 over each weekend of the exhibition. One big winner will win an amazing grand prize of an OMEGA watch worth AED30,000 so don’t forget to make your way to Mall of the Emirates this DSS and enter in the draw to win these amazing prizes.

Biggest Deals of the year at Dubai Mall
The Dubai Malls brings the most anticipated and the biggest deal of the year. Visitors of The Dubai Mall, from 1 July to 4 September, need to spend AED500 to enter the draw to get a chance to win one million dirhams. This life-changing top prize will be given in the last week of DSS, but shoppers will have many of other chances to win. With 8 weekly draws, every shopper that meets the spend threshold will also be able to win Emaar gift cards worth AED25,000. Besides, The Dubai Mall, other malls in Dubai too have some or the other offer or discount. Find out more about it here.

Movie Magic
Movie Magic at Reel Cinemas brings you exciting offers to enjoy throughout the month of July. You can enjoy the new action-packed and superhero thriller Thor: Love and Thunder that is releasing on 7 July. Win tickets to blockbuster movies and film premiers of Behabek and 3amohom and so much more. When you take a picture alongside characters from the latest Thor movie that are placed in the lobby of Reel Cinemas at the Dubai Mall you get to book Reel Junior to let your little ones enjoy a movie on their own screens. Kids can also dress up as their favourite movie characters to watch a screening for free. You also get to win scratch and win gifts. Follow Reel Cinemas on their social media to know more about other offers and to win prizes, share your experience with #ReelDSS2022 for a chance to win premium complimentary tickets for your next movie.

DSS Save More When you shop more with 1915 by Seddiqi & Sons
1915 by Seddiqi & Sons is the go-to brand for fashion watches and accessories, they have a comprehensive range of trendy timepieces and accessories from international brands. DSS makes it the perfect opportunity for shoppers that are looking to add to their collection or to grab the perfect gift for their special someone. From 1 July to 4 September, you can get 25% off on any single purchase of a watch or accessory. You can shop more and save up to 30% off when you take home two or more items from any single shopping trip. Last but not the least, spend at least AED1,000 and automatically enter a prize draw that will allow 5 lucky winners to take home AED5,000 and one lucky grand prize winner will win AED25,000. All winners will be drawn on 8 September.

Participating stores include:

1915 by Seddiqi & Sons at Bur Juman and Dubai Marina Mall
Seddiqi & Sons store at City Centre Mirdif
Guess Watches Boutique at Mall of the Emirates
Guess and Gc Boutique stores at City Centre Deira
Oasis Mall Shukran offer
Visit the Oasis Mall and enjoy sales and discounts up to 75% off from 1 July to 4 September. Throughout DSS shoppers have a chance to win incredible rewards for their Shukran membership. The Shukran loyalty programme is a boost to any shopping experience with its monthly offers, special bonuses for birthdays and other celebrations. Now with DSS, 25 shoppers will get a chance to win 150,000 Shukran points for their next shopping trip. All you have to do is to spend a minimum of AED200 at any store at the Oasis Mall.

DSS Mega Raffles
DSS Mercedes Mega Raffle

DSS brings a chance for luxury car enthusiasts to win the stunning and all-new 2022 Mercedes-Benz A200 and an incredible AED25,000. To enter all you must do is buy a coupon worth AED150 from an ENOC or EPPCO petrol station or any ZOOM outlet throughout Dubai or from stands located in malls and other outdoor venues. Winners will be announced at multiple raffles draws throughout the DSS Mercedes Mega Raffle.

DSS Nissan X-TERRA Mega Raffle

Enter the DSS Nissan X-TERRA Mega Raffle at participating malls citywide and six lucky winners will get to go home with a brand-new car. Shoppers need to spend AED100 for the chance to win and receive a digital raffle coupon through email or SMS. Each shopper is eligible to enter one raffle promotion each week. Winners will be drawn on 17, 24 and 31 July and then again on 7 and 21 August with the last winner drawn on 4 September.

Say Yes to more everyday
Discover the possibilities of the YES rewards loyalty program this Dubai Summer Surprises. From 1 July to 4 September, you can immediately earn 500 points by downloading and registering for the YES app. You can earn and redeem for fuel, groceries and more. Throughout DSS, 5 million YES points are up for grabs. 5 lucky winners take home 1 million points each. To take part, all you have to do is link your fuel purchase at ENOC to YES and then make another transaction at participating brands such as Zoom, Autopro and Tasjeel.

DSS Daily Surprises
For 25 days, 3- 27 July you get to explore the city through DSS Daily Surprises. No two days are the same, with one brand in select locations will be the lucky spot for surprise offers that day. Each day’s offer will only be revealed 24-hours in advance, so make sure you head over to to find the best offers in town. Wake up early to get incredible discounts while they’re available – the daily offer is valid from 10am until stocks last.

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